CafeMedia connects authentic publishers, engaged audiences and leading brands to make the internet a better place. They have announced Jolene McGoldrick as their Executive Vice President of Analytics. She will oversee the growth and expansion of CafeMedia’s Analytics practice.
Prior to joining CafeMedia, Joline held the position of SVP, Data Insights & Research at VidMob and was VP of Research at Kantar Millward Brown Digital where she lead Kantar Millward Brown’s Digital Center of Excellence, an internal think tank that studies digital trends and best practices.
Joline was an early member of the Dynamic Logic Team, beginning in 2001 and is well versed in studying how audiences respond to Digital advertising. Her work has been featured in Forbes, Adweek, AdAge, the Economist, the New York Times, Media Post, and Mobile Marketer and she has spoken and moderated at conferences including the ARF, MRIA, OMMA, SWSW, MRMW, the Market Research Event and AdTech. Joline is a Phi Beta Kappa graduate of Carnegie Mellon University.
CafeMedia is a leading digital media company that supports nearly 2,500 high-quality content creators. The company’s content collective, AdThrive, is the first and preeminent ad monetization platform for premium mid-sized digital publishers with superior ad optimization support, the latest ad fulfillment technology, and a customer-first approach. AdThrive empowers its creators to make a living doing what they love – producing great content – while managing the advertising for them.
The collective force of content creators reaches 102 million monthly unique visitors and 417 million social followers. CafeMedia provides premium programmatic media solutions that connect brands to deeply engaged audiences in food, family, home, and more. Brand partners get access to a highly curated pool of inventory with a focus on high viewability, brand-safe units and the right context or audience to drive exceptional performance.
FUNDING: Threshold (formerly DFJ), Highland Capital Partners
